Accomplished fighter pilot and Canadian Forces Snowbird, Mark “Happy” LaVerdiere will soon be taking his flying career to the world stage and he’s going for gold. Happy’s mission is to compete in the World Aerobatic Championships, perform in Air Shows across North America, and compete on the Red Bull Air Race circuit.
Sponsorships
Millions of eyes glued to your logo!
Every year millions of North Americans of all ages attend air shows. It’s a great opportunity for your company to get a wide variety of exposure from coast to coast, and in front of a captivated audience.
Reach a wide audience and be a part of a Canadian athlete’s journey to the
top!
Soon-to-be retired Canadian Forces Snowbird pilot Mark “HAPPY” LaVerdiere plans to continue his passion for aerobatic flying. Through his newly formed company Happy Aerosports Inc., Happy plans to be a regular entertainer across the North American skies for the next 20 years. Sponsor him now and take advantage of this unique opportunity to get in at the start.
Value you receive for your sponsorship
- Advertising in front of at least a million spectators each year. Air shows are low-cost, high value family entertainment and attract a wide demographic.
- Your logo on Happy’s plane and flight suit. He spends hours after each air show signing autographs and taking pictures, giving your branding an intimate connection with the audience.
- Two VIP tickets to the air shows.
- One thrilling ride with Happy you’ll never forget!
- A listing on the Happy Aerosports web site.
- Happy will thank and mention you during interviews and in air show programs.
How much sponsorship costs
Sponsorship varies depending on how much real estate on the plane you want. Your sponsorship money goes fully toward operating costs of the plane. In addition to the above sponsorship benefits, you will also receive:
Gold
1 year
- Company logo on tail and body of the plane for one entire show season. Approximately 10 shows in North America with an audience of about 1 million people.
- One appearance by Happy and the Company airplane (ground display) at a company function of your choice.
Platinum
2 years
- Company logo on wings of the plane – top and bottom – for two consecutive show seasons. Approximately 20 shows in North America with an audience of about 2 million people.
- One appearance each show season by Happy and his plane (ground display) at company functions of your choice.
- Full access to Happy and his performances for marketing initiatives, including photos and videos for magazine spreads and commercials.
Diamond
Exclusive Sponsor - 5 years
- Only your company logo on the plane. Featured at approximately 100 shows in North America, including the internationally televised World Air Championships. Total audience about 20 million people.
- Four VIP air show tickets to North American shows, and two VIP air show tickets to Red Bull Air Race shows.
- Two appearances each season by Happy and your company airplane (ground display) at functions of your choice.
- Exclusive rights and access to Happy for marketing initiatives.
Interested? Contact Mark LaVerdiere for more details on which air shows would benefit your company most, timings, sponsorship options and air show demographics.
Contact Happy! read moreAbout Happy Aerosports
Accomplished fighter pilot and Canadian Forces Snowbird, Mark “Happy” LaVerdiere will soon be taking his flying career to the world stage and he’s going for gold. Happy’s mission is to compete in the World Aerobatic Championships, perform in Air Shows across North America, and compete on the Red Bull Air Race circuit.
Over the next 20 years Happy also aims to bring his precision flying and pride for aviation to millions of spectators across North America and the World. Air shows are highly popular and well attended outdoor spectator events every summer season. They are popular with the whole family and are a proud part of our Canadian heritage.
A natural leader and already a Canadian icon, Happy will take his high energy flying to both a community level and to the world stage. Happy is currently seeking a partnership that will allow him to train on and compete with the MX2 aircraft while providing unequalled local, national and international exposure. He is currently looking to dedicate himself to one sponsor for the upcoming air show seasons.
As an ex CF-18 fighter pilot, Happy has prolific experience in the kind of motivation and energy he knows it takes to be the best in the world. Happy Aerosports would make a great addition to any team.
Happy’s full time commitment to the Snowbirds ends in July 2011, and he will retire from the CF shortly after with 20 years of service. His first air show season as an independent performer will be from April to November 2012. During this time Happy will perform in multiple air shows across North America, and will also compete in aerobatic competitions in order to qualify for the World Aerobatic Championships later that year. Happy intends to continue being a recognizable face in the air show circuit for the next twenty years.
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